This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
18 pages., Online via UI e-subscription., "This article addresses the interaction between social movements and the media. Based on qualitative research into the media coverage of occupational diseases linked to pesticides, we show how professionals from the journalism sector have helped farmers who felt they were victims of such products get involved in a political cause. Given that sociologists have alerted to the risks of media-centric analyses, we also point up the role of other parties - environmental activists and legal professionals - in the interaction between the media and victims, and we underscore that the latter develop strategies to control their image in the media and express their own political voice in the public sphere."
Nidumolu, U.B. (author), Lubbers, M. (author), Kanellopoulos, A. (author), van Ittersum, M.K. (author), Kadiyala, D.M. (author), and Sreenivas, G. (author)
Format:
Journal article
Publication Date:
2016-11
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07676
Brennan, Marnie L. (author), Wright, Nick (author), Wapenaar, Wendela (author), Jarratt, Susanne (author), Hobson-West, Pru (author), Richens, Imogen F. (author), Kaler, Jasmeet (author), Buchanan, Heather (author), Huxley, Jonathan N. (author), and O'Connor, Heather M. (author)
Format:
Journal article
Publication Date:
2016-10-11
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08767
