8 pages., via online journal., Social media bring various stakeholders of the agro-food system together into a new playing field. This article reveals the dynamics of this playing field and the ways in which this can influence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; firstly, Hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.
Xin, Jiannong (author), Zazueta, Fedro (author), and Office of Information Technology, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL 32611, USA
Office of the CIO, University of Florida, Gainesville, FL 32611, USA
Format:
Journal article
Publication Date:
2016
Published:
USA: International Commission of Agricultural Engineering
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08241
