Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07874
Notes:
Pages 99-102 in M.J. Navarro (ed.), Voices and views: why biotech? ISAAA Brief No. 50. International Service for the Acquisition of Agri-biotech Applications, Ithaca, New York. 158 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07871
Notes:
Pages 114-117 in M.J. Navarro (ed.), Voices and views: why biotech? ISAAA Brief No. 50. International Service for the Acquisition ofAgri-biotech Applications, Ithaca, New York. 158 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07870
Notes:
Pages 110-113 in M.J. Navarro (ed.), Voices and views: why biotech? ISAAA Brief No. 50. International Service for the Acquisition ofAgri-biotech Applications, Ithaca, New York. 158 pages.
3 pages., via online journal, This study is motivated by the importance of communication with societal stakeholders when food is involved. This case adopts an internal view of Monsanto's challenge of engaging with consumers and the broader public when discussing biotechnologies and specifically, genetically modified organisms (GMOs). Multiple interviews were conducted at Monsanto's world headquarters in St. Louis, Missouri, to understand the challenges within the organization in terms of their public persona and why and how they want to change it.
Karembu, Margaret (author), Nguthi, Faith (author), and Bitta, Brigitte (author)
Format:
Article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07875
Notes:
Pages 103-106 in M.J. Navarro (ed.), Voices and views: why biotech? ISAAA Brief No. 50, International Service for the Acquisition of Agri-biotech Applications,Ithaca, New York. 158 pages.
18 pages., via online journal, The aim of this paper is to investigate the perceptions of small-scale farmers in Brazil towards genetically modified (GM) crops based on a sample of 15 focus groups involving 111 individuals. The analysis of the corpus shows heterogeneous perceptions regarding these crops, shaped by diverse factors, including economic prospects and concerns with the impact on health and the environment. There are many misgivings about these effects among the farmers, who are keen to receive unbiased information on the topic. These uncertainties affect them more as consumers, as most would prefer eating GM-free food, than as producers, as they consider other aspects, especially economic feasibility, when deciding what to grow. Although most farmers believe they should have a voice in decision-making on agricultural issues, few have made concerted efforts to be heard.
