13 pages., Online via UI e-subscription., "Despite the broadening of the American palate, Americans have shown little interest in the cuisines of Sub-Saharan Africa. This article examines how this lack of interest in African cuisines may lie in the limited and often stereotyped representations of Africa."
22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.
