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    Start Over Publication Year 2015 Subject Term attitudes Subject Term environmental quality

    2. Inspiring the outdoor experience: does the path through a nature center lead out the door?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beery, Thomas (author) and Ingemar Jönsson, K. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    Sweden
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07444
    Journal Title:
    Journal of Interpretation Research
    Journal Title Details:
    20 (1): 67-85

    4. Public perspectives on corporate social responsibility and environmental stewardship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loch, Ron (author) and Buhay, Mary C. (author)
    Format:
    Research report
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06810
    Notes:
    Sense and Sustainability Study based on an online national survey among U.S. adults by Harris Poll for G&amp;S Business Communications, New York City, New York. 19-page PowerPoint presentation.

    6. What makes it green? The role of centrality of green attributes in evaluations of the greenness of products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gershoff, Andrew D. (author) and Frels, Judy K. (author)
    Format:
    Journal article
    Publication Date:
    2015-01
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07451
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    79 (1): 97-110

    7. When descriptive norm cues fail as persuasion agents in green supermarket advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 721-738
    Notes:
    19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."