Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10972
Notes:
6 pages., Electronic ISBN: 978-1-4799-8439-8, 2015 7th International Conference on Communication Systems and Networks (COMSNETS), Climate change is now more visible in the form of frequent changes in the weather patterns leading to severe drought or floods. It endangers the food security, especially shrinking of cultivable land and increasing population. Agricultural Research Institutes are working on new cropping patterns, new heat and flood tolerant varieties and cultivation practices. However in the absence of sound knowledge extension system the results of such massive and costly research do not reach its end users, in this case farmers, on time. This research paper talks about the, National Agricultural Innovation Project (NAIP) pilot conducted to develop strategies to enhance Adaptive Capacity to Climate Change in vulnerable regions in India. As part of this research, extensive field demonstrations and data analysis were done to demonstrate how Information and Communication Technology (ICT) can play a crucial role in establishing a two way connect between the Research Lab and the end users of research. While Agricultural research can focus on identification of current and future risks to livelihoods due to climatic variability and development or identification of regional climate specific crop varieties and crop practices, the IT and ICT can work jointly to use the outcome of such research to spread awareness and promote the use of such varieties and practices in adaptation by farmers and other stakeholders through an ICT platform.
Ferreira, Pedro (author), Gupta, Nakull (author), O'Neill, Jacki (author), and Cutrell, Edward (author)
Format:
Conference paper
Publication Date:
2015-03
Published:
ACM New York, NY, USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10907
Notes:
12 pages., CSCW '15 Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing, via online database, ACM Digital Library., With the wide penetration of mobile internet, social networking (SN) systems are becoming increasingly popular in the developing world. However, most SN sites are text heavy, and are therefore unusable by low-literate populations. Here we ask what would an SN application for low-literate users look like and how would it be used? We designed and deployed KrishiPustak, an audio-visual SN mobile application for low-literate farming populations in rural India. Over a four month deployment, 306 farmers registered through the phones of eight agricultural mediators making 514 posts and 180 replies. We conducted interviews with farmers and mediators and analyzed the content to understand system usage and to drive iterative design. The context of mediated use and agricultural framing had a powerful impact on system understanding (what it was for) and usage. Overall, KrishiPustak was useful and usable, but none-the-less we identify a number of design recommendations for similar SN systems.
