Online via UI electronic subscription, Researchers used weekly meat production and sales data to assess how media depictions of LFTB affected consumer demand during and after the scare in 2012.
10 pages., Online via UI electronic subscription., Researchers surveyed 423 students enrolled in agriculture, business, and communication design courses at two universities, as well as Facebook users. Responses involving identified food recalls were analyzed using hierarchical regression analysis. Findings indicated that recall concern, propensity to reduce consumption beyond the recall parameters, and media reliance held strong, direct effects on broad consumption changes.
