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    11. Consumer preferences regarding the introduction of new organic products: the case of the Mediterranean sea bass (Dicentrarchus labrax) in Italy

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    12. Consumer response to point of purchase advertising for local brands

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    13. Do US consumers’ perceive local and organic food differently? An analysis based on means‐end chain analysis and word association

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    14. Dodgy science or global necessity? Local media reporting of marine parks

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    15. Evaluating the complementary relationship between local brand farm products and rural tourism: evidence from Japap

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    19. How local is local? Consumer preference for steaks with different food mile implications

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