Beauty is constantly lived and incorporated as a meaningful social category in Brazil and intersects with racialised and gendered ways of belonging to the Brazilian nation. Article shows how middle-class women self-identifying as black embody and experience beauty and how, through practices and discourses centered on physical appearance, they both reinforce and challenge broader social and racial inequalities in Brazil.
"What strikes you, your racism or me?" one of the female demonstrators wrote on her chest during the protest timed to coincide with Rio Fashion Week. "If we are buying clothes, why can't we parade in the (fashion) shows," asked a 15-year-old model taking part in the protest. "Does that mean that only white women can sell and the rest of us can only buy?" "Claiming to showcase Brazilian fashion without the real Brazilians amounts to showing Brazilian fashion (only) with white models," said Jose Flores, a 25-yearold former model who now works in advertising.
