Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02772
Notes:
Paper presented at the Community-Building Symposium XVIII, co-sponsored by the Huck Boyd National Center for Community Media at Kansas State University and the National Newspaper Association and the NNAF National Newspaper Association 126th annual convention and trade show, Charleston, South Carolina, October 4-7, 2012. 20 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00105
Notes:
2 pages, Author suggests that when choosing a new marketing medium or channel, figure out how it can reinforce all your existing efforts, layered with them, like a bacon,lettuce and tomato (BLT) sandwich.
