Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
Notes:
Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.
Naile, Traci L. (author), Pritchett, Kelly M. (author), Murphrey, Theresa P. (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Format:
Abstract
Publication Date:
2012-06-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00611
Notes:
2012 research conference of the Association for Communication Excellence (ACE) in Annapolis, Maryland, June 11,2012. 1 page.
15 pages., Via online journal., Noting the government’s role in diffusing information across various sectors of society, this study analyzes the Twitter activity of the Ministry for Food, Agriculture, Forestry and Fisheries (MFAFF), one of Korea’s government organizations. From a broad perspective, this study provides a better understanding of innovation activity mediated by social media—particularly the government’s Twitter activity, a topic that has not been addressed by previous webometric research on Triple Helix relationships—by employing social network analysis and content analysis. The results indicate some limitations of the MFAFF’s activity on Twitter as a mutual communication channel, although Twitter has the potential to facilitate risk management. Further, based on the MFAFF’s confined use of its Twitter account, the results suggest that its Twitter account can be an effective information distribution channel, indicating Twitter’s value as a communication tool for innovation activity through social media. This study provides an empirical analysis of the government’s Twitter activity and contributes to the literature by providing an in-depth understanding of the Triple Helix relationship on the Web.
