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    Start Over Publication Year 2011 Subject Term marketing communication

    14. Changes make for opportunity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36464
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 50, 52, 54, 56
    Notes:
    Features the career and contributions of the 2011 National Agri-Marketing Association Agri-Marketer of the Year.

    15. Channeling shoppers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKay, Isobelle (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Australia: Curtin University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37121
    Journal Title:
    Cite
    Journal Title Details:
    18: 20-21

    16. Consumer data analysis and its managerial application for the grocery industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    17 : 96-113
    Notes:
    19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.

    17. Developing viable farmers markets in rural communities: an investigation of vendor performance using objective and subjective valuations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, T.M. (author) and Gomez, M.I. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11447
    Journal Title:
    Food Policy
    Journal Title Details:
    36 : 119-127
    Notes:
    9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.