Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37163
Notes:
Posted at http://ottawa.ctv.ca/servlet/an/local/CTVNews/20111223/food-safety-freshness-best-before-dates-111226/20111226/?hub=OttawaHome, Via CTV News, Ottawa, Canada. 2 pages.
17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.
Patton, William (author), McKim, Billy R. (author), Cummings, Scott R. (author), and Rutherford, Tracy A. (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01522
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 27 pages.
