Villar, Ricarda B. (author), Grande, Elmer Harold O. (author), Sandoval, Robert Jr. (author), Fadri-Francisco, Rosa Pilipinas (author), Suva, Madeline M. (author), Barroga-Jamias, Serlie (author), Custodio, Pamela A. (author), Mercado, Heidi Daniela L. (author), and Department of Development Journalism, College of Development Communication, University of the Philippines at Los Banos
Format:
Report
Publication Date:
2011-12
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00695
9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.
Mobile phone not enhancing the lives of rural people in these villages as may have been envisioned. They used it more for social communication than for enhancing household incomes.
This article is accompanied by three others featuring Ella Ebery., Online via Upstart, The Magazine for Emerging Jurnalists. 3 pages., Features a respected 95-year-old (in 2011)editor of a local newspaper, the North Central News, in central Victoria, Australia.
