Publication Year: 2011 / Subject Term: 3 selected

Start Over Publication Year 2011 Subject Term appeals (message) Subject Term campaigns Subject Term television

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Rhoades, Emily B. (author)
Format:: Paper
Publication Date:: 2011-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01502
Notes:: Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37183
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 30
Notes:: Features media strategy for introducing a technology co-developed by Monsanto and Dow AgroSciences.

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