4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
6 pages., Online via Directory of Open Access Journals (DOAJ)., Author analyzed case studies of corruption reported in 24/7 "convergent" media and concluded: "As the mainstream media is failing in exposing the enormous corruption in the government, there is a need to use the 'convergence' and 'blogging' to expose the corruption from the people side."
Laschewski, Lutz (author), Siebert, Rosemaria (author), Dargan, Lorna (author), and Harris, Edmund (author)
Format:
Book chapter
Publication Date:
2010
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36972
Notes:
Pages 61-75 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Dargan, Lorna (author) and Harris, Edmund (author)
Format:
Book chapter
Publication Date:
2010
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36973
Notes:
Pages 77-97 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Amudavi, David M. (author), Lawver, David E. (author), Udoto, M. (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2010-05
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00420
Notes:
Abstract of article in the proceedings of the 26th annual meeting of the Association for International Agricultural and Extension Education in Saskatoon, Saskatchewan, Canada, May 16-19, 2010.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00573
Notes:
Pages 3-14 in Arnold Pichot and Josef Lorenz (eds.) ICT for the next five billion people: information and communication for sustainable development. Springer-Verlag Berlin Heidelberg. 122 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02161
Notes:
Pages 93-102 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
Yonah, Zaipuna O. (author) and Salim, Baanda A. (author)
Format:
Book chapter
Publication Date:
2010
Published:
Tanzania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02163
Notes:
Pages 208-220 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
