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    11. Green biotechnology in Switzerland: how civil society defied the industrial and political establishment

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    12. Illinois farmer image: understanding consumer perceptions and how to build trust: a preliminary report

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    14. Perspectives of gatekeepers in the Kenyan food industry towards genetically modified food

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    15. Risk, information and trust in the food chain: factors explaining consumer willingness to pay

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    16. The myth of the ethical consumer

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    17. Two sides of the same coin? Analysis of the Web-based social media with regard to the image of the agri-food sector in Germany

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