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    2. Consumer preferences for safety characteristics in pork

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    7. The myth of the ethical consumer

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    8. The power of food labels: marketing environmental impacts and animal welfare on meat labels as gains versus nonlosses and the influence on attitudes and voting intentions

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    9. Two sides of the same coin? Analysis of the Web-based social media with regard to the image of the agri-food sector in Germany

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    10. Willingness to pay for traceable meat attributes: a meta-analysis

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