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    Start Over Publication Year 2009 Subject Term media effectiveness Subject Term online services

    6. New media for communicating food safety

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Douglas A. (author), Hubbell, Amy L. (author), Chapman, Benjamin (author), and Jacob, Casey J. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28670
    Journal Title:
    Food Technology
    Journal Title Details:
    63(1) : 38-43
    Notes:
    "Blogs are an important and growing source of information for the general public and should be used to convey food safety messages and inform consumers."

    8. New public relations: beating back bad press with Google AdWords

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.

    10. So you want to do an online contest?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelly, Ryan (author / Farms.com Professional Services)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    Canada: Farms.com Professional Services, Guelph, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28759
    Notes:
    Farms.com Highlighter Newsletter. 2 pages.