Irani, Tracy (author / University of Flordia), Meyers, Courtney (author / Texas Tech University), Abrams, Katie (author / University of Flordia), and Baker, Lauri M. (author / University of Flordia)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30398
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
Format:
Commentary
Publication Date:
2009-11-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
Notes:
2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.
Posted at http://www.stltoday.com/stltoday/business/stories.nsf/0/9E5C776C165AC855862575860080C3FC?OpenDocument, Via STLtoday.com. 4 pages., Reports on staffing and programming efforts by Monsanto Company to interact with stakeholders through blogs and other social media.
Cussons, David (author) and Nuffield Australia, Griffith, New South Wales.
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29574
Notes:
Nuffield Australia Project No. 0903. 52 pages., Report by a participant in the Nuffield Australia Farming Scholars program. Author gathered information in Japan, England, Sweden, USA, Canada and New Zealand.
Via online issue. 2 pages., 2009 CEO Cooperative Communicator of the Year explain some of his communications philosophy. Includes discussion of traditional and new channels, with emphasis on being transparent and truthful.
