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    Start Over Publication Year 2009 Subject Term intercultural communication Subject Term mass media

    1. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    2. The impact of cross-cultural training experiences on Malian journalists who report on agricultural and environmental issues: did their views on job duties, media and ethics change?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Sitton, Shelly (author), Cartmell, D. Dwayne II (author), Hynes, James W. (author), Blackwell, Cindy (author), Edwards, M. Craig (author), and Association for International Agricultural and Extension Education
    Format:
    Paper
    Publication Date:
    2009-05
    Published:
    Mali
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00434
    Notes:
    Pages 112-122 in the proceedings of the 25th annual meeting of the Association for International Agricultural and Extension Education in San Juan, Puerto Rico, May 24-28, 2009.