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    131. Sustainable ag meets the MSM (mainstream media) - and wins

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    132. Tainted

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    133. Testing of communication tools on ethical values with focus groups

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    134. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    136. The development of public perception research in the genomics field: an empirical analysis of the literature in the field

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    137. The emergence of nano news: tracking thematic trends and changes in media coverage of nanotechnology

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    139. The impact of social amplification and attenuation of risk and the public reaction to mad cow disease in Canada

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    140. The influence of consumer involvement on quality signals perception: an empirical investigation in the food sector

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