Posted at http://www.ipra.org/frontlinedetail.asp?articleid=1357, Author emphasizes courting stakeholders and building alliances strong enough to withstand media attack.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29323
Notes:
Posted at http://www.aejmc.org, Paper presented at the 2009 Association for Education in Journalism and Mass Communication convention, Boston, Massachusetts, August 5-8, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
Notes:
Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
