Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29284
Notes:
Presentation at the Agricultural Media Summit, Fort Worth, Texas, August 4, 2009. 5 pages., Emphasizes that strategic communications planning should start with customers and prospects.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10615
Notes:
461 pages., via uiuc library catalog., Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that--it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication.
This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs.
Meyers, Courtney A. (author) and Abrams, Katie M. (author)
Format:
Paper
Publication Date:
2009-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
Notes:
Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.
