Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Hassan, Siti Hasnah (author), Dann, Stephen (author), Kamal, K.A.M. (author), and De Run, Ernest Cyril (author)
Format:
Book chapter
Publication Date:
2009
Published:
Malaysia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29805
Notes:
Pages 243-261 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
