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    Start Over Publication Year 2008 Subject Term agri-marketing Subject Term media effectiveness

    1. Blimp brings innovation, enables Syngenta to touch lives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 18-19
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

    2. Digital media - a component of your media mix?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dales, Joe (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28168
    Journal Title:
    Farms.com Highlighter Newsletter
    Notes:
    Via online issue. 2 pages.

    3. E-commerce and farmers' decision-making: a case study from Uttar Pradesh (India)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gaiani, Silvia (author) and Dipartimento di Economia e Ingegneria Agrarie, Universita di Bologna.
    Format:
    Report
    Publication Date:
    2008
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28332
    Notes:
    DEIAgra Working Paper 08-002. 17 pages., Examines whether the use of e-Choupal for information dissemination and service delivery leads to improvements in farmers' quality of decisions. E-Choupal is the largest information technology-based intervention created in rural India by a corporate entity, the Indian Tobacco Company.