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    Start Over Publication Year 2007 Subject Term marketing Subject Term trends

    1. Convenience, enjoyment and health: parallels between marketing human and pet foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pesi, Uli (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    International: Nottingham University Press, Nottingham, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25758
    Notes:
    Pages 411-416, Describes socio-cultural macro-trends and food trends.

    2. Marketers report on their expectations and measures of agency success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 40-41
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.