Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25899
Notes:
Report of a session, "How to make a big story bigger," at the 5th World Congress of Science Journalists in Melbourne, Australia, on April 16-20, 2007. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26454
Notes:
Presented at the Agricultural Media Summit, Louisville, Kentucky, July 30, 2007. 15 pages., Describes functions headlines can perform beyond merely informing. Present the Nexus Method of writing headlines.
