Taylor, Jonathan G. (author), Gillette, Shana C. (author), Hodgson, Ronald W. (author), Downing, Judith L. (author), Burns, Michele R. (author), Chavez, Deborah J. (author), and Hogan, John T. (author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11574
14 pages., Online from publisher via open access., Researchers studied fire communications during different stages of two wildfires in southern California. Findings revealed that pre-fire communication planning was particularly effective for smaller fire events and parts of that planning proved invaluable for the large fire event as well. Findings also identified information needs of residents.
Posted at www.agrimarketing.com/?i=October%202007, Describes ways in which several farm broadcasters are using new information technologies to complement their radio broadcast programming.
