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    Start Over Publication Year 2007 Subject Term agribusiness Subject Term media effectiveness

    2. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.

    6. Poverty in the valley of plenty: the National Farm Labor Union, DiGiorgio farms and suppression of documentary photography in California, 1947-66

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Street, Richard Steven (author)
    Format:
    Journal article
    Publication Date:
    2007-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26507
    Journal Title:
    Labor History
    Journal Title Details:
    48(1) : 25-48
    Notes:
    Describes conflict between a fruit corporation and farm workers trying to organize. Examines efforts by the corporation to eliminate unfavorable visual information, curb First Amendment rights of free speech and use negative communications.

    8. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902