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    Start Over Publication Year 2007 Subject Term advertising Subject Term value of information

    1. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.

    2. Returns, lags and complementaries in brand and generic advertising: the demand for peanut butter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fletcher, Stanley M. (author) and Kaneko, Naoya (author)
    Format:
    Paper
    Publication Date:
    2007-07-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27560
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. Via AgEcon Search. 11 pages.