Stocking, S. Holly (author) and Holstein, Lisa W. (author)
Format:
Paper
Publication Date:
2006-06-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36639
Notes:
Presented at the annual meeting of the International Communication Association, Journalism Studies Interest Group, Dresden, Germany, June 19-23, 2006. 38 pages., Journal article of same title appeared in Public Understanding of Science 18 : 23-42 (2009).
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
