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    Start Over Publication Year 2006 Subject Term marketing communication

    21. If it's worth doing, it's worth over-doing: Burrus Hybrids earns success with the fundamentals of marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23845
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 46, 48, 50
    Notes:
    Features the marketing approach of Burrus Hybrids, Arenzville, Illinois.

    22. Information communication tools used to coordinate food chains

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Storer, Christine (author / Muresk Institute, Curtin University of Technology)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10936
    Journal Title:
    Australasian Agribusiness Journal
    Journal Title Details:
    Volume 14 : Paper 2
    Notes:
    Chain coordination is growing in importance for those in the food industry to maintain access to global markets and competitive advantage. Information communication facilitates coordination and is seen as the glue that holds organisational chain relationships together. This paper describes how Australian food processors have been exchanging information to coordinate customers and suppliers in their chains along with changes over time. The most frequent information exchanged was to resolve problems. Operational issues were only discussed when exceptions arose and this was decreasing over time, as problems were resolved and processes improved. For the organisations studied, they were increasingly formalising processes to review progress and performance. A wide range of organisational departments were involved in communications with customers and suppliers, especially to resolve problems and develop new products. While the traditional telephone and face-to-face communication methods were the most popular, e-mails were replacing faxes. There were also moves to increasing use of reports, electronic data interchange and intranets for more well developed relationships with larger customers and suppliers. These changes in communication systems were the source of some increased satisfaction with information systems by improving timeliness and depth of information shared. However, there was perceived to be some room for further improvement. Introduction

    23. Information exchange and distributional implications of price discrimination with internet marketing in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Just, Richard E. (author) and Just, David R. (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24973
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    88(4) : 882-899
    Notes:
    Examines when and why agricultural marketers provide "extraneous" information on internet sites selling agricultural inputs.

    24. Information sharing and oligopoly in agricultural markets: the role of the cooperative bargaining association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hueth, Brent (author) and Marcoul, Philippe (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24974
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    88(4) : 866-881
    Notes:
    Examination of incentives for information sharing among agricultural intermediaries in imperfectly competitive markets for farm output.

    26. International food advertising, pester power and its effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McDermott, Laura (author), O'Sullivan, Terry (author), Stead, Martine (author), and Hastings, Gerard (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36487
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(4) : 513-540

    28. Lifestyle marketing organization

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olson, Roger (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24365
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 39-40, 42
    Notes:
    Announcing formation of the "first rural lifestyle radio marketing organization, Rural Lifestyle Marketing, LLC."