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    Start Over Publication Year 2006 Subject Term marketing communication

    13. Does the use of ICT [information and communication technologies] improve the productivity of SMEs [small- and medium-sized enterprises] in East Africa? The case of Kenya and Tanzania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matambalya, Francis A.S.T. (author) and Wolf, Susanna (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25440
    Notes:
    Pages 184-197 in Maximo Torero and Joachim von Braun (eds.), Information and communication technologies for development and poverty reduction: the potential of telecommunications. Johns Hopkins University Press, Baltimore, Maryland. 362 pages.

    14. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Livingstone, Sonia (author) and Simpson, Lisa S. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 223-245

    15. Exploring trust in E-B2B relationships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matopoulos, Aristides (author), Vlachopoulou, Maro (author), Manthou, Vicky (author), and European Association of Agricultural Economists
    Format:
    Paper
    Publication Date:
    2006-02-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26828
    Notes:
    Presented at the 99th EAAE seminar, Trust and risk in business networks," Bonn, Germany, February 8-10, 2006. 10 pages.

    16. Farm broadcasters broaden their offerings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ketelsen, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24366
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 44, 46
    Notes:
    Features commodity marketing seminars and "farm broadcaster for a day" events sponsored by Linder Farm Network.

    17. Fedex Corp. and the Christmas Tree Association join forces to bring real trees to real heroes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23842
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 38-39
    Notes:
    Describes a "Trees for Troops" program to provide real Christmas trees to military families in 17 locations nationwide.

    20. IT [Information technology] and e-commerce use by small food retailers: preliminary findings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ernst, Stan (author), Stoel, Leslie (author), Hooker, Neal (author), and Skolmutch, Monica (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29431
    Journal Title:
    Journal of Food Distribution
    Journal Title Details:
    37(1) : 183-184