Publication Year: 2006 / Subject Term: marketing communication and persuasion

Start Over Publication Year 2006 Subject Term marketing communication Subject Term persuasion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McDermott, Laura (author), O'Sullivan, Terry (author), Stead, Martine (author), and Hastings, Gerard (author)
Format:: Journal article
Publication Date:: 2006
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36487
Journal Title:: International Journal of Advertising
Journal Title Details:: 25(4) : 513-540

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. David (author)
Format:: Journal article
Publication Date:: 2006-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24632
Journal Title:: Agri Marketing
Journal Title Details:: 44(6) : 14

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Wire release
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24746
Notes:: Retrieved September 8, 2006, Via CNN.com. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanton, John L. (author) and Herbst, Kenneth C. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
Journal Title:: Journal of Promotion Management
Journal Title Details:: 12(2) : 119-135
Notes:: 18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.

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