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    Start Over Publication Year 2006 Subject Term listenership

    1. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
    Journal Title:
    Agricultural History
    Journal Title Details:
    80(1) : 1-16
    Notes:
    Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.

    2. Lifestyle marketing organization

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olson, Roger (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24365
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 39-40, 42
    Notes:
    Announcing formation of the "first rural lifestyle radio marketing organization, Rural Lifestyle Marketing, LLC."

    4. Podcasting agricultural news: producing portable audio news for farmers and ranchers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fannin, Blair L. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25629
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(2) : 9-16
    Notes:
    Abstract posted at http://www.aceweb.org/jac/v90n2/902-1.htm

    5. Radio spreads the word

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Watson, Kathy (author)
    Format:
    Journal article
    Publication Date:
    2006-02
    Published:
    Nigeria: Department for International Development, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29376
    Journal Title:
    Developments
    Notes:
    Features effectiveness of a weekly radio drama, "Story Story."

    6. Rural radio in Tanzania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nyoni, Frowin Paul (author) and Lucas, Nyangi Hamis (author)
    Format:
    Presentation
    Publication Date:
    2006
    Published:
    Tanzania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00814
    Notes:
    Pages 57-62 in Report of the sensitisation workshop on rural radio for policy and decision makers in east and southern Africa, Lilongwe, Malawi, April 26-29 2005. Food and Agriculture Organization of the United Nations, Rome, Italy. 90 pages.

    7. Selected media use by commercial producers: a qualitative research summary

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting (author)
    Format:
    Report
    Publication Date:
    2006-09
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24768
    Notes:
    16 pages., Summary of a 2006 survey conducted by Ag Media Research, Sioux Falls, South Dakota, involving 1,003 producers in 12 states.

    8. Selected media use study: commercial farms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Research report
    Publication Date:
    2006-05-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24453
    Notes:
    Retrieved July 1, 2006, 14 pages., PowerPoint presentation summarizes results of a 12-state Midwest farmer survey commissioned by NAFB and conducted by Ag Media Research, Sioux Falls, South Dakota.