Francis, Paul (author) and Amuyunzu-Nyamongo, Mary (author)
Format:
Book chapter
Publication Date:
2006
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37119
Notes:
See C37118 for original, Pages 219-244 in Ian Bannon and Maria C.Correia (eds.), The other half of gender: men's issues in development. World Bank, Washington, D.C. 311 pages.
13 pages., via online journal., Family decision‐making still constitutes a niche of consumer research. The preference towards using individualist approaches is even more prevalent in research on environmentally oriented consumer behaviour. However, many green consumer practices involve several family members, who may be able to exert significant influences on household subscription to these practices. The present study used qualitative research methods to examine family member interaction in relation to four topics: organic food, water and energy, waste and transport. Results show that peaceful as well as more conflict‐ridden, day‐to‐day influences between family members are a common phenomenon, even when it comes to inconspicuous, everyday consumer behaviour.
