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    Start Over Publication Year 2006 Subject Term campaign planning Subject Term communication planning

    1. "Call 'em like we see 'em" Responding to unfair and unethical charges

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
    Notes:
    Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    3. Communications plan: planting the seed for a new way of thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    5. Deconstructing the agricultural biotechnology protest industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrne, Jay (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26973
    Notes:
    Pages 144-162 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages.

    6. Family fun with new foods: a parent component to the food friends social marketing campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bellows, Laura (author), Cole, Kathleen (author), and Gabel, Jennifer Anderson (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29521
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    38(2) : 123-124

    7. Looking for answers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caratelli, Caryn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 28, 30
    Notes:
    "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

    8. Naked truth about animal rights

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guillermo, Kathy (author)
    Format:
    Article
    Publication Date:
    2006-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
    Notes:
    International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).

    9. New Holland's future campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.