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    Start Over Publication Year 2006 Subject Term broadcasting Subject Term buyer behavior

    1. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
    Journal Title:
    Agricultural History
    Journal Title Details:
    80(1) : 1-16
    Notes:
    Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.

    2. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herbst, Kenneth C. (author) and Allan, David (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 213-222