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    Start Over Publication Year 2006 Subject Term appeals (message) Subject Term campaign planning

    1. "Call 'em like we see 'em" Responding to unfair and unethical charges

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
    Notes:
    Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    3. Communications plan: planting the seed for a new way of thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    5. New Holland's future campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.