Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24394
Notes:
UPI via LexisNexis Academic. 2 pages., Discusses evidence from the United States and the United Kingdom showing that children eat more "after being bombarded with TV food ads."
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
