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    Start Over Publication Year 2005 Subject Term marketing methods

    1. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22348
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 54, 56-57
    Notes:
    Describes the services of two word-of-mouth marketing firms serving agricultural clients.

    2. Co-creation of value - easier said than done: but here's how to begin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Mike (author)
    Format:
    Journal article
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23119
    Journal Title:
    Strategic Agribusiness Review
    Journal Title Details:
    23
    Notes:
    3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."

    3. Commentary on "What will you learn from the food that seduces?"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Drach, Joy Parr (author)
    Format:
    Commentary
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22054
    Journal Title:
    Strategic Agribusiness Review
    Journal Title Details:
    Issue 18
    Notes:
    2 pages., Author comments on agribusiness implications associated with an article in Forbes magazine: Seth Lubove, "What will you learn from the food that seduces? More organic than thou."

    6. The history of word of mouth marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 42
    Notes:
    Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.