Summarizes suggestions from a Toronto newspaper news editor about ways in which the agriculture sector can serve the information needs of mass media more effectively.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23589
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 27 pages., Research determined the majority of farmers are not using the Iowa State Agriculture Extension website. They reportedly rely on, trust, and spend most of their free time reading farm publications, watching television shows and listening to radio programs about farming, talking to other farmers, and attending seminars or training sessions.
Reports on content analyses of Web sites used by Florida agricultural commodity organizations and identifies opportunities for meeting the information needs of media more effectively.
