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    Start Over Publication Year 2005 Subject Term food Subject Term marketing communication

    1. Agriculture and the food industry in the information age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Verbeke, Wim (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25546
    Journal Title:
    European Review of Agricultural Economics
    Journal Title Details:
    32(3) : 347-368
    Notes:
    Author identifies information asymmetry in the food marketplace and calls for sharper focus on information needs of specific audiences.

    2. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    3. Blogging becomes a corporate job: digital "handshake"?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Needleman, Sarah E. (author)
    Format:
    Journal article
    Publication Date:
    2005-05-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29021
    Journal Title:
    Wall Street Journal
    Journal Title Details:
    245(105) : B1-B6
    Notes:
    More businesses are hiring people to write blogs. Author cites the efforts of an organic yogurt marketer.

    5. Consumer Awareness of the Jersey Fresh Promotional Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    8. Mass-market confusion: now fat is good for you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neff, Jack (author)
    Format:
    Journal article
    Publication Date:
    2005-05-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22223
    Journal Title:
    Advertising Age
    Journal Title Details:
    76(17) : 3
    Notes:
    Latest in more than a decade of conflicting pronouncements from the government and other researchers regarding obesity, alcohol, carbohydrates, exercise and health.