Describes how AdFarm, an agricultural marketing and communications firm, invests in two company-sponsored farms to permit staff members to "get a taste of what farmers in North America experience every growing season." Also describes other efforts to make "deeper connections" between "ag-ness" and "ad-ness."
Abstract from UI electronic subscription., Authors use contingent valuation to determine the economic value of improving the welfare of farm animals and find that people are willing to pay extra on their weekly food bill to ensure that laying hens, broiler chickens, dairy cows and pigs have improved welfare conditions. "The benefits of improving animal welfare are shown to exceed the costs of implementing these schemes. We conclude that improving the standards of legislation for farm animal welfare so that all farm animals experience higher standards of welfare can be economically justified."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23419
Notes:
From the Institute for Rural Journalism and Community Issues, University of Kentucky, Lexington. 5 pages., Describes the role of Extension in helping tobacco growers and their communities adapt after more than 65 years of participation in the federal government's efforts to control and support tobacco prices in the United States.
