Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23034
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 1 page., IFAJ President Markey welcomes delegates to the 2005 Congress and describes current efforts to serve members through emphasis on professional development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23035
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Member of the Government of the Canton of Berne describes the importance and development of agriculture in that region. Explains that agricultural journalists play an immensely important role in providing education and information to highlight relationships and convey the message.
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
