Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23589
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 27 pages., Research determined the majority of farmers are not using the Iowa State Agriculture Extension website. They reportedly rely on, trust, and spend most of their free time reading farm publications, watching television shows and listening to radio programs about farming, talking to other farmers, and attending seminars or training sessions.
Reports on "an intense debate over government-funded efforts to influence news coverage" related in particular to the Central American Free Trade Agreement.
Authors describe two successful approaches to involving a celebrity in their communications approaches. Featured involvement of Garrison Keillor of "Prairie Home Companion" radio network program.
