3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08547
Notes:
ACDC holds citation information and introduction pages., Online from the Sustainable Agriculture Research and Education (SARE) Program of the Sustainable Agriculture Network. 98 pages.
Examines how grain and cotton producers use market consultants and market information services/systems in four states. Cites average expenditures for such information services and explores the producers' decision making processes.
