Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Documents needs for incorporating critical thinking into agricultural communications curricula by more use of real-world assignments and by emphasizing skills in analysis and research.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22471
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University of Guelph, Ontario, Canada. 1 page., Includes the release, plus four pages of related information about the SPARK (Students Promoting Awareness of Research Knowledge) program.