Summarizes suggestions from a Toronto newspaper news editor about ways in which the agriculture sector can serve the information needs of mass media more effectively.
Describes Rich Site Summary, also known as Really Simple Syndication (RSS) as "a particularly useful tool for news organizations since these syndication feeds automatically notify the end-user that fresh information has been posted on a Web site, and it also avoids the use of e-mail."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21886
Notes:
Paper presented to Agricultural Communications Section, Southern Association of Agricultural Scientists, Little Rock, Arkansas, February 5-9, 2005. 10 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23247
Notes:
ZimmComm Marketing and Communications, Holts Summit, Missouri. 1 page., Describes an "innovative news distribution service for agriculture that includes not only print, broadcast and internet media, but also direct-to-farmer distribution."
